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On March 13, the Hollywood-loved luxury label launched limited-edition We Heart LA Hoodies. Reflecting Alice + Olivia’s commitment to fashion with purpose, 100-percent of net proceeds from the sweatshirts will go directly to Altadena Girls, a nonprofit dedicated to empowering young women affected by the Eaton Canyon Fire in Los Angeles.
Alice + Olivia’s We Heart LA Hoodies
Altadena Girls provides essential resources, a deep sense of community and a healing space for young women navigating the aftermath of the devastating wildfire. By purchasing a sweatshirt, customers will be directly contributing to programs that help these girls rebuild their lives.
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Available in both black and bright ruby red, Alice + Olivia’s We Heart LA Hoodies are priced at $125. They feature bold graphics and an oversized fit for a casual-cool look.
The brand has always prioritized fashion as a driving force for change. In October 2024, Stacey Bendet, Alice + Olivia’s founder and creative director, partnered with I am a Voter to create two designs in her best-selling t-shirt styles: the Cindy Classic Cropped Tee and the Evan Oversized Tee. Both limited-edition pieces are still in stock and on sale.
Shop Alice + Olivia’s We Heart LA Hoodies while supplies last at aliceandolivia.com, and check out The Hollywood Reporter‘s extensive list of fashion, beauty and home brands supporting L.A. fire relief efforts. For more ways to help, THR compiled a list of organizations collecting donations and offering support to those affected by Los Angeles’ wildfires.
Related: L.A.-Based Fine Jewelry Brand Sydney Evan to Donate Proceeds to the Los Angeles Fire Department
